Summer Reading Essentials: #2

We’ve got your Summer Reading Essentials covered. We have handpicked some stories on Radio Today that worth a look as you kick back over summer.

Greg Smith created a 12 part series How to Win the Ratings – The Breakfast Show Blueprint.

As Greg says, “I wanted to explore the equally important strategic position of owning the ‘Funny & Entertaining Breakfast’ hill. Kyle & Jackie O’s defection to KIIS has demonstrated the almighty power a great breakfast show can deliver to a station. So how do you win ‘Funny & Entertaining Breakfast?”

Summer Reading Essentials: How to Win the Ratings – The Breakfast Show Blueprint – Part 1