Brisbane’s 4BC gets local Afternoons show with Sofie Formica
Nine Radio is introducing another local program to the Brisbane market.
Sofie Formica will take over Afternoons from Monday, October 4.
The show will run from 11am to 3pm on Monday to Friday covering news, entertainment and events.
The new program means Deb Knight’s Sydney-based Afternoons program will no longer run in the Brisbane market.
Ray Hadley’s Mornings program will continue to broadcast in Brisbane following the local 4BC Breakfast with Neil Breen.
4BC content manager, Max Dudley, welcomed Formica to the fold.
“We extend a huge welcome to Sofie as she joins the ranks of our love and local 4BC strategy,” he said. “Sofie brings a wealth of experience and knowledge that our listeners are going to love.”
Formica noted her excitement at taking up the local role.
“Talk radio is a new frontier for me and I am thrilled to be joining the 4BC family at a really exciting tome for our city,” she said. “Brisbane is my hometown, and this is a great opportunity to engage with listeners, shine a spotlight on our local lifestyle and focus on the people and businesses that are the backbone of our community.”
Formica was a TV presenter with Nine back in the ’90s, but a vast majority of her career was spent with the Seven Network as a TV presenter across the likes of Saturday Disney, The Great Outdoors and Tonight Live. She was the host of The Great Day Out and had a guest appearance on Home & Away.
She’s also been a brand ambassador, MC and the co-founder and director of Media Potential.