smoothfm woos agencies and clients with experiential pop-up

Staff Writer

The smooth suite at Emirates One&Only Wolgan Valley is the latest extension to smoothfm’s brand experiential platform: “the ultimate space to unwind, relax and reconnect” between July and August.

The smooth suite was introduced in 2014 as innovative “pop-up” accommodation, designed to create a brand immersion experience for clients and agencies in Sydney and Melbourne’s media market.

Following the success of last year’s smooth suite at Palm Beach in Sydney, the latest smooth suite luxury accommodation is set amongst the majestic valleys of the Greater Blue Mountains in NSW.

Luke Minto, NOVA Entertainment’s Sydney General Manager said that the smooth suite was introduced into the Sydney market in 2015 to deliver key partners and agencies with insights into smooth as a lifestyle brand.

“This year we have aimed to elevate the experience to a new level with a luxurious travel and lifestyle experience centred around the smooth brand,” he said.

The smooth suite at Emirates One&Only Wolgan Valley will see guests enjoying an indulgent relaxation experience from the moment they leave the airport. Guests will receive return helicopter transfers from Sydney and enjoy accommodation at Emirates One&Only Wolgan Valley’s stunning Heritage Villa, complete with its own private pool, as well as a long lunch and delicious dinner set against the stunning landscape backdrop.

The smooth suite debuted in July 2014, in partnership with the Art Series Hotel Group in Melbourne, to create a branded suite featuring handpicked premium Blackman artworks and experiences to reflect the smoothfm brand.

In 2015 smoothfm teamed up with the InterContinental Sydney Double Day to extend the experience to Sydney.

In 2016 the smooth suite returned to the InterContinental as well as added a new experiential platform, the smooth beach house at Palm Beach. Now in 2017 smoothfm has added Wolgan Valley to the offering.

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