smooth touches the senses

Nova Entertainment continues to redefine the way the smooth brand  is positioned and marketed, launching the smooth Relaxation Station.

NE have partnered with IPG Mediabrands agencies UM and Ensemble to create a five minute multiple sensory experience that allows the user “to remove themselves from external distractions and immerse themselves in the smooth brand”.

Based on how you are feeling, you select your mood and the Relaxation Station will serve music and content from smooth FM talents Melissa Doyle, Cameron Daddo, Richard Wilkins and David Campbell.

Leanne Glamuzina-Gibb, NOVA Entertainment Group Marketing Manager said, “The smoothfm Relaxation Station is a physical demonstration of how smoothfm creates a moment of relaxation in everyone’s busy lives.  Consumers will have the opportunity to experience some ‘time out’, all whilst relaxing to a selection of songs from the smoothfm playlist that are programmed based on the mood you are in at the time”.

The smooth Relaxation Station will surface in high traffic Sydney and Melbourne shopping centres from today. NE is also offering Media agencies in both states the opportunity to also host the smooth relaxation station.