smooth radio, then tv, now a suite

Staff Writer

Nova Entertainment has taken the smooth brand to a new luxurious level with the smooth suite.

It first launched in Melbourne last year and now the “pop up” accommodation has new home in Sydney at the InterContinental Double Bay.

Guests can enjoy a night in a luxury suite that has been styled with elements of the smoothfm brand from the soft furnishing to the total experience. With champagne and chocolates and  smoothfm’s playlist,  the soundtrack for the evening.

Louise Higgins, NOVA Entertainment’s Chief Operating Officer said, “We launched the smooth suite in Melbourne last year which provided a new and innovative way to bring our brands to life. It provided agencies and media buyers with the opportunity to personally experience this growing relaxing lifestyle brand. The smooth suite was received so well that it was a natural progression to extend the experience into the Sydney market.”

NOVA Entertainment will offer Melbourne’s key clients individualised opportunities to provide their employees with access to the ultimate smoothfm indulgence at The Prince of Wales in St Kilda.  While Sydney clients can win themselves a night in the suite via a trade competition .

NE’s plan with the smooth suite is to give agencies an insight and real life experience of smoothfm as a lifestyle brand throughout August and into mid-September.


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