Smooth FM to go national

Staff Writer

….although not quite on FM. It appears that dmg Radio are about to launch the smooth brand onto DAB+ in Brisbane, Adelaide and Perth.

See the 'announcement' from dmg's Sydney Integration & Marketing Director below.

Given their spectrum is presently taken up with a combination of simulcasts of the terrestrial stations, plus Koffee and Novanation, it is unclear which of those will make way for the new smooth DAB format.

However, it would seem that Koffee would be the most likely brand to be exited in those markets (where it exists) given the target of smooth, and the availability of other 'chill' options on DAB+.


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9 Sep 2019 - 7:02 am

How disappointing…


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