Sea FM hook into One Direction

One Direction fever isn't confined to the metropolitan markets. Sea FM Sunshine Coast announced they had tickets to give away to the Brisbane show on monday, and in the first hour of registration they had over 500 entries. 

For regional radio stations particularly, watch the below video, consider the street-talk Sea FM will have achieved in the market, and then think about the cost of the promotion.

Two tickets to One Direction's Brisbane show? Total cost $144.

Connection and relevance to their listeners? Well you know the rest.