Scott Muller returns to SCA in newly created head of content insights role

Southern Cross Austereo (SCA) has appointed longtime radio executive Scott Muller to the newly created position of head of content insights.

Muller has an extensive background in both local and international radio, having been the inaugural program director at Nova 96.9 in Sydney. He’s also held roles within Austereo and then SCA, as content director of 92.9 in Perth and program director of Triple M Sydney.

Upon his return to SCA, the company said he will be responsible for executing its content insight strategy.

He will also work closely with SCA’s research team, SCA iQ, to distill data and research into meaningful insights, SCA said, with the goal of informing key content decisions across the Hit and Triple M Networks as well as LiSTNR.

SCA’s chief content officer, Dave Cameron, highlighted Muller’s extensive broadcasting experience as he welcomed him to the new role.

“Scott’s deep knowledge and experience across the broadcast industry both domestically and globally, combined with his analytical expertise in content creation and audience behaviours across both linear and digital audio, will bring rich critical thinking to SCA’s ongoing digital audio transformation,” Cameron said.

Muller, meanwhile, said that he was looking forward to driving SCA’s content strategy as the company continues to embrace new digital audio mediums.

“The transformation of SCA into a digital audio-led business and the recent launch of LiSTNR makes it an incredibly exciting time to join SCA,” Muller said.

“I bring a deep understanding of radio and audio content and combining that with the rich audience insights from SCA iQ will help deliver world-class, innovative content choices for listeners and I’m looking forward to working with the team in the new role.”

Muller will report to SCA’s head of corporate strategy and major projects, David Prime. He starts his new role on Monday, July 26.

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23 Jul 2021 - 11:27 am

Muller says he brings “a deep understanding of radio and audio content”

Self praise is no recommendation, Scott

Trevor Sinclair
23 Jul 2021 - 1:22 pm

This is a great move for SCA. Scott has always had the ability to look outside the box and support innovation.

Laura Bouchet
23 Jul 2021 - 1:33 pm

So thrilled for Scott! A great human with a wealth of knowledge, I gained so much working with him.

Bryce Donaldson
23 Jul 2021 - 1:48 pm

I find it funny you have to hire somebody to tell you have no idea what your doing.

Talk about a top heavy company!

Good Luck
23 Jul 2021 - 1:58 pm

Another executive? Yeah, that will fix the problem of being beaten by everyone…..

Bianca Dye
23 Jul 2021 - 2:55 pm

What an absolute legend! Loved working with Scotty at Nova all those years ago… a brilliant radio mind and a beautiful human to boot! Well done SM ..xx

Bernie Brittain
23 Jul 2021 - 4:52 pm

Known Scott for 30 years always been dedicated to the craft.
Congrats old mate!

Gary P Sondwither
23 Jul 2021 - 5:21 pm

SCA love creating new roles. Remember when they had a Head Of Pyrotecnics Programming who oversaw Skyshows? In essence General Manager of Cracker Night.

23 Jul 2021 - 5:46 pm

Go Scott! What an absolute legend.

J Print
23 Jul 2021 - 7:20 pm

Its a great move ! A truly creative dimension has just been added to SCA

Dave Charles
24 Jul 2021 - 9:30 pm

Scott, great move for you and a better move for SCA. You’ll bring a great fresh perspective to this ever changing and complex media landscape. Have fun!

26 Jul 2021 - 10:30 am

Forever grateful that SM picked up my demo tape in 1995 and helped secure my first gig at SAFM. One of the great radio “brains” that I’m sure will help SCA bounce back. Is a true gentleman, a true lover of radio and will be an asset to the network. All the best Scott!


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