SCA’s revamped sales leadership team

SCA Chief Sales Officer Brian Gallagher, today announced a new sales leadership team and structure to improve advertising client content solutions across radio, digital audio and podcasts, as well as creative services. 

In the new sales leadership team, Andrea Salmon takes on the role of National Head of Radio Sales. 

Salmon was previously Head of Radio Sales – Melbourne, a role she has held for more than six years. Her near 20-year media career includes senior sales management roles with Pacific Magazines and Bauer Media

Dan O’Callaghan is now Head of Digital Audio Sales and was previously National Sales Manager at SCA. 

His new role shows the growing importance of the digital audio function at SCA. O’Callaghan has worked in the radio industry for 12 years in sales and strategy roles at ARN, Macquarie Radio Network and Commercial Radio Australia, as well as with media agencies MEC and Carat

Trevor Crook also joins the sales leadership team in the newly created role as Head of Client Services and Partnerships. 

This follows the decision to group all SCA creative services and partnerships functions under a new pillar called the National Client Services and Partnerships Team. 

SCA’s Studio, sales insights, sport and show partnerships and content integration services will be housed within this team. 

Crook, who was previously National Head of Sport and Partnerships, has had 20 years of experience in the media industry, including sales management roles with Nine and Sports & Entertainment Ltd, and was also Head of Investment at Mindshare

The new division will see some new roles under Crook’s leadership including: 

  • Luke Parsons becomes National Head of The Studio and was previously Sydney Head of The Studio 
  • Kim Norman becomes Head of Premium Podcasts and was previously Head of Commercial – Podcast and Partnerships 
  • Matt Dickson becomes Head of Client Creative, reporting to Parsons. He was previously National Head of Creativity at The Studio 
  • Abi Wallis, Head of Sales Insights & Campaign Strategy, brings her sales insights team into the National Client Services and Partnerships Team. 

  Commenting on the new structure, Gallagher, said, “I am exceptionally proud that we have a deep pool of incredible talent to draw from for the new national sales leadership team. The new structure supports high levels of accountability and focus whilst creating seamless and simple access to Australia’s best audio content for our clients and business partners. I look forward to us taking the business from strength to strength under this new structure.” 

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The Wolf
28 Jun 2022 - 10:08 am

How the World has changed…quick Tip you do not need a Radio Station any more….ever heard of Podcasts……Grow your own Brand……create your own revenue.

    5 Jul 2022 - 12:33 am

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