SCA welcomes Oliver Newton as new Executive Head – LiSTNR Commercial

Former Amazon AdTech Sales Director, Oliver Newton, has joined SCA as Executive Head – LiSTNR Commercial.

Newton will now be responsible for leading LiSTNR’s commercial strategy and steering the digital audio commercial division within the business.

He replaces and reports to Seb Rennie, who has become SCA’s Chief Commercial Officer.

Newton has more than 17 years of experience in the media industry in sales and management roles. Prior to Amazon, Newton was with JCDecaux where he spent 15 years in various sales management roles, most recently as Chief Sales Officer.

“I am truly excited to lead LiSTNR’s commercial strategy and work with the incredible sales team at SCA,” Newton said.

“LiSTNR’s rapid growth and success in market has really been a gamechanger for the digital audio market, which continues to grow at pace. LiSTNR’s innovation in content, technology and user experience is world leading with massive potential for advertisers to reach an addressable audience. I look forward to working with the team to deliver the best commercial outcomes for both advertisers and LiSTNR.”

On the appointment, Rennie said, “I could not be more delighted to welcome Olly to SCA and LiSTNR.He is an exceptional sales leader with a proven track record of delivering revenue growth.”

“Having worked closely with Olly while I was with Group M, I can confidently say that he has strong strategic skills and an impeccable reputation and relationships with agencies. I look forward to seeing LiSTNR’s commercial strategy continue to gain momentum as we deliver a leading digital audio service and an engaged audience at scale for advertisers.”

Newton will commence in the new role on 24 July.