SCA using new tech to source trending content

Staff Writer

SCA’s Hit Network and Triple M Localworks are using radio production company ReelWorld’s new show prep platform, PREPAIR.

PREPAIR and allows producers, presenters and programmers to access and share up-to-the-minute trending content on air and across their networks.

According to ReelWorld’s, the Australian-based PREPAIR content team work around the clock to provide localised content, adding to the international topical coverage by the U.S. based ReelWorld prep content team.

PREPAIR’s first content instalment of the day is ready and waiting online and in the PREPAIR customer’s inbox before the breakfast show arrives at the station, and continues its updates across the day.

Dave Cameron, head of national content and development at SCA said: “We’re excited to join forces with ReelWorld to create a critical show prep platform that provides show producers and talent right across the Australian and New Zealand Radio Industry with both international and domestic content and ideas including audio and video grabs. It’s a brilliant service that allows all shows to hit the ground running, everyday.”

In addition to providing content, PREPAIR allows talent to collaborate and share stories and station-specific content, as well as plan and schedule, shows in advance.

ReelWorld Managing Director Anthony Gay said: “We’re thrilled to expand our already Industry-renowned prep service into Australia with the addition of PREPAIR. To share the power of our prep platform with SCA’s talented writing team truly makes for a dependable and relevant show prep service that talent can rely on.”

Alongside SCA the service has already been taken up by West Coast Radio, Redwave Media, Sunshine Coast Broadcasters, and Ace Radio.

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