SCA to represent ad sales for SoundCloud

Staff Writer

A new exclusive advertising partnership between Southern Cross Austereo and SoundCloud sees SCA serve as the single point of contact for the audio/video platform’s young, highly engaged and influential audience.

With a recent IAB Audio State of the Nation Survey stating that 84% of buyers intend to invest in Digital Streaming Audio in 2019, SCA points out it is in the strong position of offering clients digital audio solutions across SoundCloud, live radio streaming and catch up radio podcasts with a commercial reach of over three million monthly users.

SCA’s chief sales officer, Brian Gallagher said, “The partnership with SoundCloud will enhance SCA’s ability to provide advertisers with extraordinary reach in the digital audio space.

“We are looking forward to bringing real scale to the digital audio marketplace with our combined offering.”

SoundCloud’s chief operating officer, Michael Weissman pointed out, “Australia is a key market for SoundCloud.

“We look forward to offering advertisers more opportunities to reach our audience of tastemakers who are driving what’s next in music culture.

“With SCA as our dedicated partner, we’ll be able to leverage their incredible reach and leading sales support team as we continue to grow our service in Australia.”

SoundCloud has over 200 million tracks from 20 million creators heard in 190 countries.

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