SCA restructures strategy and insights division

Former Editor & Content Director

Image: John Musgrove, Abi Wallis and Jasmine Beech

Southern Cross Austereo (SCA) has restructured its strategy and insights division as part of its renewed focus on digital audio.

The company said the new roles also reflect the increased importance of data and insights.

Three people have had role changes as a result.

John Musgrove, currently head of research and insights for SCA’s combined media research and insights division, SCA iQ, will now be head of research and measurement.

He will now act in a strategic and advisory position to the senior executive team and be responsible for the management of SCA’s research communities, tools and resources. He will also lead the development of a best-in-class measurement capability at the company.

Abi Wallis takes on the newly created role of head of sales insights and campaign strategy, evolving from her previous position of national head of strategy and insights for SCA iQ.

The new role will oversee all centralised sales insights teams including campaign strategy, client insights and effectiveness, and commercial insights.

And finally, Jasmine Beech, currently head of sales research and insights for SCA iQ, is now in the new position of client insights and effectiveness director. She will continue to oversee advertiser insights leads for each state, as well as being SCA’s campaign effectiveness expert.

SCA told Radio Today that despite SCA iQ being removed from all three leaders’ job titles, the division remains in tact, and the trio will continue to deliver work for the business unit.

Rather than being the end of SCA iQ, the restructure follows the launch of digital platform LiSTNR as well as the new sales leadership structure for digital audio.

The appointments will all report to SCA’s head of corporate strategy, David Prime. SCA is also recruiting a number of new strategy and insights roles.

“The centralised hub for research, insights and strategy will be SCA’s ‘centre of excellence’ for strategy and insights,” Prime said. “These changes will ensure the effective and efficient delivery of meaningful strategic insights across all areas of the business and ensures we are equipped to fulfil our digital audio first strategy.”

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