SCA’s Digital Assets in Clear Space

Staff Writer

Southern Cross Austereo’s digital assets have held their #1 radio group position in Nielsen’s Digital Ratings for May.

The ratings show SCA is #1 radio publisher with 355,784 Average Daily Unique Browsers and #9 Australian Mobile Publisher according to Nielsen’s Market Intelligence.

The Hit Network and Triple M’s digital platforms are #1 and #2 radio brands in the country with unique audiences of 660,000 and 535,000 respectively. 

Clocking over 2.3m on Facebook, SCA social engagement also rates higher than any other radio competitors in the country.

SCA’s Head of Digital Content Chris McWilliams said, “The latest Nielsen Digital ratings results is yet another testament to SCA’s digital capabilities. Our ability to engage Australian audiences with great storytelling in a digital world is streets ahead of our traditional competition.”

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