SCA rolls out new Hit and Triple M websites
Brand new websites are now live for both the Hit and Triple M Networks.
Southern Cross Austereo has rolled out the two new sites, meaning all stations across the entire Hit and Triple M metro and regional markets will now feature this new platform.
The new sites have been launched with a focus on “audio and personalisation”.
Both sites will allow users to log in to have their preferences saved, with content to be recommended based on their habits.
“This is an audio-first and personalised experience for the Hit and Triple M networks. SCA’s new websites deliver a continuous radio listening experience, with listeners able to listen and browse simultaneously,” said SCA head of product Chris Johnson.
“Whether it’s live streaming one of our 80+ stations, catching up on show podcasts or getting the latest local news, the new sites ensure content is relevant and make it simple to access.”
The platform also aims to provide better site-wide navigation, an improved switching experience and increased accessibility to audio.
There are also new revenue opportunities for advertisers, with user log-ins allowing for closer demographic targeting