SCA news operations restructure sees Natasha Jobson promoted

Southern Cross Austereo has undergone a news operations restructure that has seen Metro News manager Natasha Jobson take on extra responsibilities.

Jobson has now been promoted to national head of audio news & information and says she’s looking forward to taking on the role.

“I love a good challenge, but also feeling buoyed by the fact SCA newsrooms are filled with bright and energetic journos, who love what they do.

“I’m keen to ensure we stay at the forefront of audio news innovation with things like Smart Speaker News, and am keen to evangelise that it’s not all doom and gloom in the journalism industry.”

The last few years have brought immense change in commercial radio news.  Bringing newsrooms under one umbrella is also recognition of the importance of news and information to Southern Cross Austereo.

“SCA Audio news is now packaged to suit various formats – live radio, radio streaming and on-demand services, bespoke news & sport for Google Home & Alexa, ‘traditional’ access points like the car and home radios, smart speakers, podcasts, digital services, apps and more.

“And of course, the news is 24/7 so we have a whole range of variables bearing down on how we tell each and every story. We know our listeners consider news and information as a ‘need’ when consuming media- a responsibility we don’t take lightly.”

Based out of Brisbane, Jobson now oversees newsrooms across 84 metro and regional areas.

Natasha was recently named by Radio Today in a list of the 50 most influential people in Australian radio in 2018.