SCA launch SCAengage
Southern Cross Austereo have launched SCAengage to the market. It is a website that will share insights and showcase their most successful integrated client campaigns.
Nikki Clarkson, Head of Marketing and Communications said:
“Our business has evolved, we simply live and breathe the multi-platform approach and excel at audience engagement. SCAengage communicates those values and provides a central point for the industry to connect with leading ideas and information. It is a fantastic representation of the diversity, passion and expertise within SCA and its brands.”
On the site they have industry research & trends, company news, case studies and 'engaging insights' – interviews with media and advertising experts. Their chat with Harold Mitchell is there with more to come from Michael Gudinski and ad man Sean Cummins.
See the site here