SCA reveals podcast downloads are up 49% in lockdown

Staff Writer
Apple Music, Spotify

After Australian Radio Network released some fresh lockdown data this week comes the latest insights from rival Southern Cross Austereo.

SCA’s live radio streaming and audio-on-demand platforms continued to break listener and download records with more listeners, more often and on more devices.

The broadcaster said daily live radio streams had grown 21% since March 9.

Since COVID-19 restrictions began, live radio streaming across mobile, tablet, desktop/laptop and smart speakers exceeded all past records.

Daily weekday live radio streams were up 21% and weekday listening hours increased by 19%.

Smart speaker live radio streaming was up 28.8%, hitting a peak of two million listening hours in April and 21% of all SCA live radio streaming occurs on a smart speaker.

“We expected this listening behaviour to continue and have again broken previous all-time listening records,” said SCA’s chief sales officer, Brian Gallagher.

“Audio has proven to be a key companion choice as people work from home to stay updated, informed and entertained.”

Live radio streaming on mobiles and tablets were up 8.3% and on desktops and laptops up 28.2%.

Podcasting downloads on its PodcastOne Australia network were up 49% from February to April, with catch up radio podcasts seeing a 16% increase in downloads since 12 April.

Australian listeners on SoundCloud were up by 43% since February and total listening hours on desktop up 30% month on month.

Last month’s ANZAC Day live Commemorative Service, broadcast on 98 stations, recorded record live streaming audiences with 480,000 active streams and 270,000 listening hours.

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