SCA Digital Platforms Maintain Lead

Southern Cross Austereo’s digital platforms have maintained their number 1 spot ranking in February.

According to Nielsen’s February run, SCA is #14 Australian Publisher and up two places from January with 301,338 average daily unique browsers (ADUBs).

SCA Chief Digital Enablement Officer, Vijay Solanki said “Once again these results go to show we’re leading the radio industry when it comes to digital.

When it comes to mobile usage SCA holds the #9 spot of all Australian Publisher with 252,153 ADUBs up from #10 last month.  The move to mobile is evident with 84% of browsers coming from this platform.

The Hit Network is still the #1 radio network when it comes to web traffic, over 30,000 daily browsers ahead of its nearest competitor.

February Digital Audience Highlights

– Moving to #14 AU Publisher up from #16

– Ahead of other publishers like Mamamia and networks like LinkedIn

– Growth fuelled by returning shows, entertainment news and the beginning of the Footy seasons

Growth in Mobile strength:

– Up to #9 publisher with 84% of browsers coming from mobile

– Over 1.1M app installs