SCA and ARN among 57 making submission to digital platforms inquiry

Staff Writer

Southern Cross Austereo and Australian Radio Network were among those who made the 57 submissions to the Australian Competition and Consumer Commission’s (ACCC) Digital Platforms inquiry.

The inquiry was launched last December by the consumer watchdog to get a fix on the detrimental effect that digital and social media as Google and Facebook have on the media and advertising sectors, their market share and how and if their operations affect the quality of journalism and news reporting by the traditional media.

In their submission SCA warned that digital platforms were increasingly taking control of audio content through smart speakers and in-car systems, while ARN protested the “confusing and inconsistent metrics” used by such platforms.

Commercial Radio Australia protested the “gaping inequality between the regulations applicable to traditional broadcasters compared with digital platforms” which it says  narrows the content it can create and “divert significant portions of its resources into compliance with the regulatory framework.

“This contrasts with digital platforms, which are able freely to meet new audience demands and direct almost all resources towards the creation of further revenue.”

It also criticised digital platforms for “misleading metrics provided to advertisers … (of) user engagement and audience size” and no regulated quotas and quality standards for local content.

Other submissions came from ARIA, ABC, News Corp, Stan, the Australian Association of National Advertisers and Media Entertainment and Arts Alliance, the Digital Industry Group Inc, Facebook and Google.

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