SCA announces new charity partnerships

SCA has announced a two-year partnership with Endometriosis Australia and Cancer Council as part of its charity program SCA Embrace.

Launched in 2016, SCA Embrace is committed to social responsibility and the two charities will be provided with in-kind advertising campaigns, strategic support, and consumer insights across SCA’s radio, digital and television channels.

SCA staff will also be encouraged to be involved in areas such as research, local community activities, and volunteering opportunities.

SCA CEO John Kelly says “We are absolutely thrilled to be partnering with Endometriosis Australia and Cancer Council as our official charities.”

“We have chosen both charities because they presented compelling stories that showed us how we could truly make a difference to each organisation, and to educate the wider community across Australia on endometriosis, with the charity’s first ever media partner in SCA.”

Endometriosis Australia CEO Maree Davenport says “Endometriosis Australia is extraordinarily grateful to SCA, and our Embrace partnership will amplify the life-defining, painful symptoms of endometriosis, which affects one in seven females and those assigned female at birth (AFAB), based on those diagnosed by 44 to 49 years of age.”

Cancer Council CEO Tanya Buchanan says “We are excited to be entering into a partnership with SCA to increase awareness across Australia of the information and support available to cancer patients and their carers during a cancer diagnosis and treatment.”

“With almost one in two Australians being impacted by cancer in their lifetime, it’s important that the community knows we are here for them so that no one need face a cancer diagnosis alone – because it’s all of us, against cancer.”