SCA announces new Brand Experience division 

SCA Chief Content Officer Dave Cameron today announced a new content division for the company called Brand Experience to better support SCA’s localised approach to programming.

Brand Experience is the new name for the previous Promotions division. 

The Brand Experience team will be responsible for driving brand engagement through the execution of creative audience experiences and targeted local tactics. 

The national team of brand-agnostic Brand Experience Directors includes: 

• Harriet Power – Head of Brand Experience National Shows (Stephanie Zalfelds will act in position while Power is on parental leave) 
• Dimity Sullivan – Brand Experience Lead – Regional 
• Gaby Neville – Brand Experience Director, Sydney 
• Lucy Morling – Brand Experience Director, Melbourne 
• Nick Bartley – Brand Experience Director, Brisbane 
• Leigh Galliford – Brand Experience Director, Adelaide 
• Inger Flathaug – Brand Experience Director, Gold Coast 
• Stacey Schmook– Brand Experience Director – WA (with Jemmie Staring in an acting role while Schmook is on parental leave) 
• Taylah Smith – Brand Experience Director, Newcastle & Central Coast 
• Pamela Ntamunoza- Brand Experience Director – LiSTNR. 

The appointments are new metro and provincial Content Leadership roles and will oversee the Brand Experience teams in each market. 

Each Brand Experience Director will report to their local Hit and Triple M Content Directors. 

“We have a laser focus on listener outcomes and brand interaction and the new Brand Experience team will drive brand engagement through the execution of creative audience experiences and targeted local tactics,” Dave Cameron said.

“The brand-agnostic Brand Experience Directors will work closely with our Content Directors to support our highly localised approach to programming.”  

There will be no significant changes to individual regional markets, which will continue to maintain their localism and report locally.