SCA announces combined digital/FM offering for commercial impact

Staff Writer

The Hit and Triple M radio networks have announced a new combined digital/FM radio offering, which it says will deliver more scale and simplicity than ever before.

Following SCA’s digital brand alignment of the Triple M and Hit Networks on July 1, the additional reach of SCA’s digital stations will now be automatically included in all Metro FM radio campaigns.

This includes the Hit Network’s Buddha, Easy, Oldskool, along with Triple M’s Classic Rock, Greatest Hits and Modern Digital, in order to offer buyers significant additional audience reach, and takes the number of SCA’s aligned radio stations from 78 to 84.

According to SCA’s Chief Sales Officer Brian Gallagher, now is the time for SCA to deliver larger audiences without any further complexity and absolute clarity in delivery.

“SCA has simplified access to the additional audiences that digital radio delivers. GfK is now providing digital ratings data that allows buyers to measure the commercial impact of our digital stack,” he said.

“We are committed to expanding audiences for our leading brands in the Hit and Triple M stables,” SCA’s Chief Creative Officer Guy Dobson said.

“This is part of a long term strategy to improve our digital content offering, increase overall audience numbers and provide even more value across our digital and FM radio networks.”

This new combined digital offering is now available and will take effect on digital radio from November 6.

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