SCA announce they are #1 in digital

Staff Writer

"SCA WINS THE INTERNET!" says Southern Cross Austereo as they release to the market their online stats for March.

Here are the highlights along with the full preso.

SCA is the number 1 radio business online (desktop and mobile)

• 2.8m Monthly Domestic Unique Viewers
• SCA reaches 66% of the entire radio industry digital Unique Audience

SCA is the number 1 radio business on Social

• 5.7m Combined Fans & Followers
• 70%  engagement on Facebook
• 63% CUME Share of Australia's Social Media Radio Community (Facebook + Twitter)

Today Network is the number 1 radio brand online (National, Metro and Regional)

• 1.8m Monthly Unique Domestic Browsers
• Almost twice the digital audience of the next largest radio brand online

Other key highlights:

• SCA Network is the 10th biggest daily ‘tagged’ digital publisher on mobile in Australia (up from 11th last month).

• SCA has 531,000 more unique audience than the next biggest radio player.

• SCA has 70% monthly engagement across its Facebook communities.

• 228% increase year on year in unique browsers to 2.8 million.

• 3.5 million of SCA’s combined 5 million fans engaged with us on a 7 day basis.

• SCA Network online traffic increased 228% YoY – Highest Month Ever!

• Today Network online traffic increased 106% YoY –  Highest Month Ever!

• Triple M Network online traffic increased 121% YoY – Highest Month Ever!

• SCA Network moved from 21st to 16th Australia’s biggest daily ‘tagged’ digital publisher.

• SCA Network commands 55% share of all daily online traffic amongst the commercial radio industry.

• The Triple M Network and the Today Network/2Day FM are No.1 and No. 2 radio brands online in Sydney and NSW.

• The  Triple M Network and the Today Network/Fox FM and the are No. 1 and No. 2 radio brands online in Melbourne and Victoria.

• SCA Network is Australia’s most mobile optimised publisher in Australia

• SCA achieves 68% share of the Australian Commercial Radio market on Facebook.

• SCA achieves over half of the share of Australian radio market on Twitter.

• 2Day FM Sydney and Triple M Sydney are No.1 & No.2 on Facebook in Sydney, ranked by engagement.

• Triple M Melbourne and Fox FM are No.1 & No.2 on Facebook in Melbourne, ranked by engagement

*Source: Year on year according to the Nielsen Online Ranking Report (domestic). Compared to March 2013.

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