SCA and Edison Research Team Up
Southern Cross Austereo and Edison Research USA have announced a strategic relationship between the two companies.
“We are delighted to announce this new connection between SCA and Edison,”said Guy Dobson, Executive Director – Metro Operations for SCA. “Edison Research has distinguished itself as the leader in research and understanding of the entire audio space, led by what they’ve termed the ‘Infinite Dial’, where consumers have boundless choices. As SCA charts its future in audio, we can’t think of a better partner to deliver us the latest insights.”
The deal will see Edison Research bring its research platforms and methodology into the Asia Pacific region with SCA bringing its innovations to North America. Both SCA and Edison have indicated a further deal that will allow them to work together throughout the APAC region.
Edison Research President Larry Rosin said, “I couldn’t be more excited about furthering Edison’s international expansion with this link-up with SCA. The opportunities to develop strategies for the future of audio in Australia, combined with the potential to bring these advancements to all of the Asia Pacific region, creates enormous potential for both parties.”