Southern Cross appoints new head of radio sales in Sydney
Southern Cross Austereo has named Amanda Unwin head of radio sales in Sydney.
The fresh appointment, effective September 25, follows the departure of Carla Vella who left radio in March and relocated to Queensland earlier this year.
Unwin has been SCA’s head of agency sales in Sydney for more than three years and has worked with the broadcaster for more than seven years, first as an account manager.
In her new role, Unwin (pictured, below) will lead the Sydney-based radio sales team, overseeing agency sales, local sales and the businesses creative services arm, The Studio, Sydney.
“I couldn’t be more excited and humbled to take on the Head of Radio Sales role at SCA Sydney, as our business continues its digital transformation and our industry experiences a seismic shift in how it transacts, engages and delivers for clients,” Unwin said.
“SCA is a purpose-driven business and as I take on responsibility for the local arm of our sales division, I am committed to our mission of helping Australian businesses grow.
“I am incredibly proud of the work we do at SCA and am looking forward to my teams and I playing an important role in the recovery of our industry, as we produce insight-led audio campaigns for clients, that deliver tangible results.”
Prior to joining SCA, Unwin worked at MCM Entertainment and Australian Radio Network.
She reports to SCA’s national head of radio sales, Nikki Rooke, who said Unwin has always brought a passion for sales and for SCA to everything she does.
“Amanda is well placed to lead the Sydney team as we continue our transformation from radio sales to audio sales and leverage the new exciting time for brands to invest in audio,” Rooke said.