SCA in search of new radio sales boss as Carla Vella heads north

Staff Writer

Southern Cross Austereo has announced the resignation of Carla Vella from her role as head of radio sales for Sydney.

Vella worked as group sales manager, head of agency sales and head of agency sales (Sydney) over two stints at SCA.

She spent fours years in her current role, and has resigned to take up a role with Shopper Media Group (SMG) as Queensland sales director.

“Carla has been a very popular member of the SCA sales team, both within the business, and externally,” said SCA National Head of Radio Sales Nikki Rooke

“She has fostered great relationships with our clients and agencies, as well as within the team; she has a knack for making personal, meaningful connections.

“Carla has the kind of passion and fire that sets radio salespeople apart from the pack – her confident approach, a track record for delivering outstanding results and friendly demeanour will ensure she is a success at whatever she does. We wish her nothing but the best for this next chapter.”

As a result, SCA is now recruiting for a new head of radio sales (Sydney).

“I have been incredibly lucky to work in such a fantastic business and with people who are all committed to achieving top results and forming strong relationships with their clients,” said Vella.

“It has been a great honour to work with and lead such a passionate team – I look forward to watching them continue to grow.”

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