Sam Frost: “She’s Like Bottled Sunshine”
2Day FM’s Rove McManus has responded to recent reports criticising his on air co-host Sam Frost from The Bachelor, and her first attempt at breakfast radio. Rove has described Sam “liked bottled sunshine”. Going on to say: “Sam is as sweet and delightful as you would hope and as heartfelt and endearing as you would expect”.
Rove also revealed he and Sam are good friends off the air. The team have been together since November 9 and Southern Cross Austereo will be watching the next survey results to see some improvement in the duo’s performance, especially off the back of a big marketing splash on television and an outdoor campaign backing the team since the start of this year.
When Rove & Sam was announced in late 2015, Radio Today asked at the time SCA’s Chief Content Officer Guy Dobson of their chances of achieving number 1, Guy said: “We don’t put any show on air with the object of being number six. So I am going to say yes it can, I am going to say over time”.
Speaking with SCA’s Head of Content for the Hit Network yesterday on Rove & Sam, Gemma Fordham said: “We want everything in this industry to happen in an instant… my vision and plan is to see gradual improvement”.
Rove & Sam inherited ratings of 3%, which is more than 4% behind Nova’s Fitzy and Wippa and over 7% behind FM market leaders Kyle and Jackie O. The Sydney survey results will be announced on Tuesday March 8.
Tomorrow on Radio Today, we will have Part 2 with Gemma Fordham and we will talk about her time with Kyle and Jackie O – what were some of the highlights of their time together on 2DayFM? How important is it to have the backing of your CEO in a Group Programming Role? And we discuss the Hit Network branding and will it expand?