The Royals win Round 4 of 2020 Siren Awards

Staff Writer
2020 Siren Awards
Pete Sherrah and Lewis Farrar

Advertising agency The Royals named has been named the overall winner in Round 4 of the 2020 Siren Awards, recognising excellence in radio advertising.

The agency secured victory in the campaign category for the Athena Home Loans ad series “The Call”, and also placed first in the single category for the individual commercial “The Call – No Fees.”

Creatives Lewis Farrar and Pete Sherrah recruited recognisable Australian comedians Dan Ilic and Susie Youssef for the ad, with the pair going back and forth in an exaggerated mock phone call, which plays off the frustrations that can build when customers are confronted with confusing fees and complicated processes.

“The comedy and timing between Dan Ilic and Susie Youssef really helped bring the concept to life, they have incredible chemistry on and off air and we think you can hear that in these spots,” said Farrar and Sherrah.

Sound engineer Dee Gjedsted from Risk Sound landed in top spot in the craft category for the Visit Victoria ad “Your Happy Space Spring Radio 1.”

“We applaud all of the category winners and the highly commended creatives who received acknowledgements in Round 4,” said Commercial Radio Australia CEO Joan Warner.

Their work is a wonderful example of the strong storytelling and creativity that lies in radio advertising. We know that the vision and innovation of the next batch of entrants will continue to impress.”

The CD Dodd ads “Scrap Metal Jingle – Growl in the morning”, “Scrap Metal Jingle – Money for your metal” and “Scrap Metal Jingle – Same but different” from creatives Liz Hammond and Alida Henson at Rare all received highly commended acknowledgements in the single category.

As a series, the CD Dodd ad campaign “Scrap Metal Jingle” from Rare’s Hammond and Henson received a highly commended acknowledgement in the campaign category.

Southern Cross Austereo creatives Tony Byrne, Andrew Fritsch, Carly Nicolaides, Geoff Esdaile and Graham Hunter were also acknowledged for the Jimmy Rods campaign “Jimmy Rods – What it means to be a man.”

The Siren Awards are judged across five rounds, with adjudicating performed by the Siren Creative Council – a panel of industry experts, made up of creative directors from leading ad agencies.

The 2020 Gold Siren winner will be announced in May 2020, with the winner being awarded a trip to the Cannes Lions International Festival of Creativity.

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