January 2, 2013
Radio Today leads again
Late in 2012, Radio Today moved to have our traffic independently measured by Nielsen Market Intelligence, and audited by the Audit Bureaux of Australia.
Of the various sites that target the radio sector – either completely or in part – only Radio Today, Mumbrella and The Music Network have opened their figures to an independent audit.
No other industry site has been prepared to do so.
For Radio Today, December showed further growth and record high figures, with audited Australian Unique Browsers moving to 23,236, an increase of 12.5% on November's audited figures.
Our Page Impressions for December were down slightly to 122,655, a decline of 10.5%. Our Average Session Duration was 2.37, down from 3.26 in November.
See the December audited summary below, and click on the summary for the full masthead report.
And as a trend, from November to December;
We know that these figures are only possible with your support, and for that we thank you!
Happy New Year, and for those in metropolitan markets, or the rated regional markets, we hope the survey gods are kind to you this year.