Radio still the main place for discovering music

Staff Writer

The Nielsen 'Music 360' report is a mid year look at the music industry (although the stats are from the U.S. it is still a very interesting read).

It shows that radio is still the main source of music consumption with 62%, with CD's on 56%, YouTube 50%, iTunes 36% with Pandora 33% and other music streaming services playing a definite role in how music is consumed.

The report also showed that 44% of people access music on a computer, 42% on radio, 39% on a CD player or stereo and 27% via iPods (other than phone).

David Bakula, Senior VP of client development at Nielsen, said in a statement…

"While younger listeners opt for technologically advanced methods, traditional methods of discovery like radio and word-of-mouth continue to be strong drivers."


(Click to enlarge)


The glance report is an easy read and has many other compelling graphs. See it all here.

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