Radio revenue grows again

Staff Writer

The metropolitan radio market has grown again, for the eighth consecutive month, with an increase of 2.3% in September when compared to the same month in 2012.

The total advertising spend for September reached $57.7m across the five capital cities, with Perth leading the way.

Perth rose 6.4% to $8.2m, Melbourne rose 2.9% to $17.7m, Brisbane was up 1.8% to $8.7m, Sydney improved 1.5% to $17.9m, whilst Adelaide softened by 2.4% to $5.2m.

Joan Warner from CRA commented; “Commercial radio is an effective medium for advertisers in uncertain economic conditions. In an increasingly competitive media landscape, radio remains a reliable and cost efficient option for advertisers.”

For the financial year to date the overall revenue is significantly up, with an increase of 5.6% to $175.9m across the five markets.

“Eight months of consecutive growth is very pleasing in a tough and dynamic media landscape,” said Warner.

The figures are from Deloittes and report actual revenue received by metropolitan commercial radio stations for the calendar month and include all metropolitan agency and direct revenue.

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