Radio Release Scores Election Win
Radio Release has again proven its value throughout the Federal Election onslaught, with its grabs featuring in no less than 1,200 separate radio news reports in the lead-up to polling day and the immediate aftermath.
Radio Release produced a range of audio news releases or what they call ‘ANR’s’, covering news content from official enrolment and voting advice from the Australian Electoral Commission, to key election issues like small business tax cuts, transport, mental health and aged care.
Managing Director, Dan Wilson, says the results confirm Radio Release® is a regular ‘go to’ for radio newsrooms. “If you consider the full impact of networking, we could be looking at thousands of hits during the election period alone”.
The tally also accounts for a number of general news releases, including the rollout of the National Disability Insurance Scheme, the Salvation Army’s annual Red Shield Appeal, and a major workplace investigation.
These types of stories have helped Radio Release achieve more than 100,000 radio news hits since the service began operating back in 2004, with coverage across metro, regional and community radio markets.
“Nearly every commercial and community station has broadcast our grabs at some point” Wilson says, “but we’re always looking to improve and build on the range of stories and organisations we cover”.