Radio Ratings: 2DayFM Morning Crew tumbles to new low in Survey 5, Mix goes #1 in Perth
Welcome to Radio Today’s coverage of the fifth metro radio survey of 2021.
The results from GfK’s Survey 5 are published below at 9:30am AEST, along with the #1 AM and FM stations and breakfast and drive shows in each market.
Hit the refresh button throughout the day for all the key takeaways from each metro market, and early next week, we’ll bring you insights from content bosses across the major networks.
Editor Vivienne Kelly and publisher Jake Challenor will also bring you all the highlights from today’s results on the Radio Today Tonight podcast before the week is out.
#1 FM Overall: KIIS
#1 AM Overall: 2GB
#1 FM Breakfast: KIIS’s Kyle & Jackie O
#1 AM Breakfast: 2GB’s Ben Fordham
#1 FM Drive: KIIS’s Will & Woody & smoothfm’s Byron Webb*
#1 AM Drive: ABC’s Richard Glover
Biggest Mover Up: 2GB (+3.4)
Biggest Mover Down: KIIS (-1.9)
2DayFM Breakfast has equalled its lowest share, slipping 0.9 points to a 2.4% share.
The last time the station recorded such a low share in the slot was in Survey 5 two years ago when the Ed Kavalee, Grant Denyer and Ash London-fronted show was bowing out.
From there, the Southern Cross Austereo-owned station brought in veteran programmer Jamie Angel to front a music-based Breakfast show.
Once the station had been given some time to breathe, it returned to the talent-fronted option this year, bringing back Kavalee alongside Melbourne radio stalwart and comedian Dave Hughes, and Sydney TV and radio personality Erin Molan.
The show debuted to 4.4% in March for Survey 1, meaning today’s result is down 2.0 share points since its inception.
Chief content officer, Dave Cameron, has repeatedly said he will give the show space to grow and find an audience, and noted that chopping and changing the talent and the format isn’t an option, given the station’s troubled history of trying just that.
Elsewhere in Breakfast, last month’s leaders The Kyle & Jackie O Show fell back 3.4 points to 12.1%.
This means their history-making stint ahead of even AM’s 2GB is over, but the legacy show on KIIS continues to lead the FM battle.
Ben Fordham on 2GB snatched back the overall Breakfast crown from KIIS, climbing 3.5 points to a 16.8% share.
Prior to taking over Breakfast for 2GB, Fordham previously led the market in the Drive slot.
His replacement, Jim Wilson, had a 7.9% share in Drive, up 0.8 points.
This put him well behind Richard Glover on the ABC, who had 12.5%, as well as FM leaders, Will & Woody on KIIS, who had 9.0%.
NOVA Entertainment’s stations sat in the middle of the pack, with Nova’s Fitzy & Wippa having 6.1% in Breakfast, and Kate, Tim & Joel on 8.2% in Drive. Overall, the station had a share of 5.9%.
Its smoothfm offering had 6.2% in Breakfast, however was on par with KIIS in Drive with 9.0%. Overall, it had 8.4%.
In terms of overall share, 2GB stayed on top with 15.2% (up 3.4%), while KIIS fell back 1.9 points to 8.7% but maintained its FM lead.
SCA’s 2Day had 2.6%, while Triple M was on 4.7%.
Is it time to ‘blow up’ 2DayFM?
Dave Cameron on why The Morning Crew on 2DayFM will reset the station’s fortunes
‘It’s been heartbreaking’: Jamie Angel on the demise of 2DayFM Breakfast’s ratings
#1 FM Overall: Gold FM
#1 AM Overall: 3AW
#1 FM Breakfast: Gold’s Christian O’Connell
#1 AM Breakfast: 3AW’s Ross & Russel
#1 FM Drive: Gold’s Gavin Miller
#1 AM Drive: 3AW’s Tom Elliott & ABC’s Rafael Epstein*
Biggest Mover Up: ABC (+1.3)
Biggest Mover Down: KIIS (-1.0)
KIIS Breakfast in Melbourne has slipped to just a 4.6% share.
The survey ran from May 23 to June 26 and July 11 to August 14.
The Jase & PJ show finished up during the survey period, after a drawn out process in which co-host Polly ‘PJ’ Harding stuck around longer than initially planned and broadcast from New Zealand.
Harding finished up on July 23, and the show took a two-week break before returning with the new lineup.
Jase & Lauren In The Morning, featuring returning co-host Jase Hawkins and new recruit Lauren Phillips – debuted on August 9.
The station suffered declines in all time slots, including a 2.1 point fall in Drive for Will & Woody to 4.8%.
Its overall share is now 4.5%, down 1 share point to sit on par with SCA’s Triple M.
Triple M too suffered in Breakfast, with The Marty Sheargold Show down 0.8 points to a 3.8% share. Molloy in Drive, however, was up 0.6 points to 5.8%.
The only FM station to make gains in Breakfast was GOLD’s Christian O’Connell Show, which climbed 0.3 points to 8.9%, maintaining its position as the #1 FM Breakfast show.
The More Music Breakfast Show with Mike Perso & Jennifer Hansen on smooth, meanwhile, held steady on 6.3%.
All other FM Breakfast shows suffered a blow.
Nothing could touch 3AW’s Ross & Russel, however, which was back up 0.7 points to a 20.8% share.
3AW’s overall share was down slightly to 15.1% from 15.5% last survey.
3AW and the ABC are now equal in Drive on 11.7%, while GOLD leads FM on 10.7%.
#1 FM Overall: Nova & 97.3FM*
#1 AM Overall: 4KQ
#1 FM Breakfast: Nova’s Ash, Kip, Luttsy & Susie
#1 AM Breakfast: 4KQ’s Laurel, Gary & Mark*
#1 FM Drive: Nova’s Kate, Tim & Joel
#1 AM Drive: 4KQ’s Nick Michaels*
Biggest Mover Up: 4KQ (+0.9)
Biggest Mover Down: ABC Classics (-0.9)
The tight Brisbane radio market appears to have gotten even tighter, with ARN’s 97.3FM and 4KQ sharing the top spot with Nova 106.9.
97.3 maintained its 10.2% share from last survey, however Nova slipped back 0.6 points, relinquishing its lead and putting it on par with its rival. 4KQ, meanwhile, climbed 0.9 points, also giving it a 10.2% share.
In Breakfast, Nova’s Ash, Kip & Luttsy with Susie O’Neill narrowly held onto its lead, despite a 0.3 point drop. Its share of 11.3% was just ahead of 4KQ’s Laurel, Gary & Mark, which was up 2.0 points to 11.1%.
The rest of the pack including Stav, Abby & Matt on B105 (9.5%), and The Big Breakfast with Marto & Margaux on Triple M (9.9%), remained tight.
In Drive, Brisbane’s love affair with Nova’s Kate, Tim & Joel continued, with the show sitting on 13.0%, ahead of B105’s Carrie & Tommy on 10.8%.
#1 FM Overall: Mix
#1 AM Overall: ABC Radio*
#1 FM Breakfast: Mix’s Erin Phillips & Soda
#1 AM Breakfast: ABC Radio’s Ali Clarke*
#1 FM Drive: Mix’s Will & Woody*
#1 AM Drive: ABC Radio’s Jules Schiller*
Biggest Mover Up: ABC Radio (+2.4)
Biggest Mover Down: FIVEaa (-2.0)
Mix 102.3 is still Adelaide’s #1 station despite a slip in Breakfast.
The ARN-owned station had a 13.9% share overall, up 0.7 points from last survey.
In Breakfast however, Erin Phillips & Soda For Breakfast slipped 1 point to a 10.8% share.
This gave the ABC’s Ali Clarke an even stronger lead, with the national broadcaster jumping up 3.8 points to a 16.2% share.
Mix’s closest FM competition in Breakfast was Nova’s Ben & Liam, who slipped back 0.2 points to a 10.1% share.
Triple M’s Roo & Ditts was down 1.1 points to 9.4%, while SCA stablemate SAFM was up 0.6, giving Bec, Cosi & Lehmo a 9.2% share.
Mix snatched the crown in Drive, with Will & Woody climbing 0.4 points to a 14.2% share. Nova’s Kate, Tim & Joel – who led last survey on 14.8% – were back 1.6 points to 13.2%.
#1 FM Overall: Mix*
#1 AM Overal: ABC Radio*
#1 FM Breakfast: Nova’s Nathan, Nat & Shaun
#1 AM Breakfast: ABC Radio’s Russell Woolf*
#1 FM Drive: Nova’s Kate, Tim & Joel
#1 AM Drive: ABC Radio’s Geoff Hutchison
Biggest Mover Up: Mix (+1.7)
Biggest Mover Down: 6PR (-1.1)
SCA’s Hit Network once again has a #1 station in the metro ratings battle.
This time around it comes in the form of Perth’s Mix 94.5, which was realigned to join the Hit Network as part of a shake-up which also introduced Triple M to the West Australian capital.
Mix’s share grew 1.7 points this survey to 13.4%, overtaking last survey’s leader Nova, which grew 0.4 points to 13.1%.
Mix wasn’t quite able to topple Nova’s legacy Breakfast show Nathan, Nat & Shaun, however. Nathan, Nat & Shaun had a 14.3% share, while Mix’s Pete, Matt & Kymba grew 0.9 points to 13.6%.
The gap was slightly bigger in Drive, as Perth continued to flock to Kate, Tim & Joel (16.7%), ahead of Mix’s Carrie & Tommy (up 0.6 points to 12.4%).
Elsewhere 96FM made gains in Breakfast. The Bunch, featuring Dean ‘Claisy’ Clairs and Lisa Shaw, had 11.5%, up 1.9 points. Overall, the station was up 0.3 to an 11.8% share.
Triple M, meanwhile, fell 0.8 points to an overall share of 6.3%, while in Breakfast, the Basil, Xav & Jenna show fell 1.5 points to 5.4%.
Stations and shows marked with an asterisks [*] signal a change from the last survey.