What's New
BY Sarah Patterson April 19, 2024
What's New February 4, 2013
Radio is learning from social media controversy
CEO of UM (Universal McCann), Mat Baxter, believes radio will continue to learn from the social media controversies of the last couple of years to make us the "most qualified" media industry to deal with these events.
Baxter also suggests that the “problem of negative perception” has impacted the entire radio industry, and that networks would be developing solid response strategies for any future controversy.
Read more in AdNews here.
Recent comments (0)
Post new comment
Related news
What's New
BY Sarah Patterson April 19, 2024