“Haunting & disturbing” ad wins Sirens rnd 2

Staff Writer

Last month we told you how radio specialist agency 'Eardrum' won a Cannes Gold Lion for a radio and online anti-bullying campaign called 'Earphone Bully'.

It has now won the single, craft and overall categories in round two of the 2013 Siren Awards.

Previous winner and judge, Tommy Cehak from agency, JayGrey said…

“Earphone Bully was the clear winner for Sirens Rd 2. A haunting and disturbing entry that's expertly crafted and uses the radio medium in an innovative way.”

Winning writer, Marianne Harvey said about the ad…

“One in two Australian children are being bullied, so as a group of parents, we wanted to do something about it. Because earphones are welded to kids’ heads, we saw digital radio as a way to get their attention. By using 3D sound technology, we virtually put a bully in their heads. This prepared kids for bullies and built empathy in others."

“We also realised that in the digital age you can assist many, instead of assisting just one. So rather than help just one organisation, we created an online audio experience that can be customised by any anti-bully group in the world. It's a different way of thinking and part of what we believe makes this project breakthrough.”

The ad, as suggested by Marianne, needs to be listened to with earphones, putting you in the shoes of a silent victim.

Hear it below….


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