Power of an idea
Proving that great ideas often can translate to other markets, the excellent 'postering' concept that Nova 919 developed in Adelaide (see our earlier story here), has been taken up in New Zealand by The Edge.
The Nova 'posters' were brilliant, and The Edge ones are equally so. You can see a few examples at their website here, and our favourite below featuring Dom and Mike from The Edge Breakfast show.
It's an absolute cracker of an idea, beautifully executed by both Nova and Edge.