Tothill to head SCA Podcast JV
SCA has inked a joint venture agreement with US company PodcastOne to launch the platform in Australia.
The deal will see the existing PodcastOne content available locally, as well as Australian podcasts developed by SCA talent, and content from non-SCA talent.
SCA CEO Grant Blackley said:
“I am thrilled that SCA has this opportunity to be partnering with PodcastOne. This partnership gives us the ability to tap into the expertise, experience and success of the leading commercial podcast company in the US market, where the podcasting industry is a number of years ahead of audio, on-demand in Australia.
We recognise the enormous growth potential of podcasting, both internationally and domestically, and look forward to further building this vast platform with the best international and unique Australian content. SCA is striving to be at the forefront of developing the Australian podcasting industry and its talent.”
SCA veteran Grant Tothill, currently Head of Strategic Partnerships at SCA, has been appointed to the newly created position of SCA Head of Podcasting to run the new business.