Podcast platform Acast buys out competitor Pippa

Former Assistant Editor

Leading podcast company Acast has announced the acquisition of a competitor technology and podcasting platform called Pippa.

Acast is based in Sweden, and will now expand its offering including US-based Pippa’s offers of hosting, analytics and monetization options for podcasters.

In Australia, Acast is NOVA Entertainment’s podcast partner, hosting the show content from Nova Network shows including Kate, Tim & Marty (500,000 listens per month).

Pippa is set to bring Acast a consumer-facing offering, with Acast’s tools previously only available only to podcasts with an established number of listeners.

“This acquisition meaningfully accelerates our growth and will move Acast forward in our mission to empower podcasters of every size and help them connect with audiences around the world,” said Acast CEO Ross Adams.

Acast users will now have access to more than 7,000 shows from some of the world’s premium podcast publishers including BBC, Financial Times, Economist, and Vogue.

“We were extremely impressed by what the Pippa team have built and we’re excited to pour fuel on the flames now that Pippa is part of the Acast team,” said Adams.

Pippa CEO and founder Simon Marcus added; “We’re incredibly proud of what we’ve built at Pippa—a product that podcasters genuinely love.

“We’ve long admired Acast as the premier podcast company in the world, so we’re confident that our forces combined will accelerate Acast’s success in serving and spurring the growth of podcasters, advertisers, and listeners worldwide.”

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