Podcast launch for digital magazine and newspaper app

Digital magazine and newspaper app Readly is launching podcasts on its platform.

The first phase is in collaboration with three British publishers whose podcasts in areas such as food, politics, celebrity and crime are available via the associated publication page on Readly.

Readers can listen to podcasts such as Today in Focus from Guardian News & Media, The TopGear Magazine Podcast from Immediate Media and The MoneyWeek Podcast from Future Publishing.

Readly’s pod player allows a publisher who has a podcast connected to their respective title to reach new listeners via Readly’s app.

Reading combined with listening strengthens a magazine brand and its relationship with the consumer.

For Readly, this means that the service can be used more frequently as subscribers can easily discover and listen to content from their favourite magazine.

Readly CEO Mats Brandt says “Our ambition is to strengthen the content experience at Readly and thereby broaden our target audience.”

“Podcasts are a format we want to explore because of their increased popularity. Most people combine listening with other activities such as training, driving or cooking, which means that Readly can be used on more occasions.”

“Publishers have also come a long way in their audio offering and we want Readly to become a great discovery tool for their popular podcasts to enhance engagement and audience reach at a global level.”