NZ Survey 2 released
The results for the second survey of 2013 have been released this morning in New Zealand, with Newstalk ZB continuing as the dominant brand in two of the three biggest markets in the country.
Our analysis of Auckland, Christchurch and Wellington is below:
Auckland (population 1.2 million)
NewstalkZB again dominate Auckland with 13.0% of the market, and unlike Australian talk stations, not only does it lead in share, it is also the #1 station for cume in the market.
NewstalkZB fell slightly overall driven by a decline 55+, however saw strong growth 25-54. Notably, the Mike Hosking Breakfast show (right) increased 0.9% to 18.8%; and is the #1 Breakfast show by nearly 12%.
The leading music station, improving to 8.1%, is AC/Oldies Coast FM. The improvement for Coast was driven by 55+ and very strong workday figures.
Other notable results in Auckland:
- The Breeze improved by 1% to 6.5% and has moved into the #3 position overall (up from 7th).
- Flava improved by 1% to 4.3% and are now the #1 station for teens.
- More FM has fallen heavily shedding nearly half it's audience; now ranked 15th in the market with a 2.0% share.
- Mai FM has also had a decline of 1.4% to 4.3%, now ranked 7th overall.
- The reworked Hauraki is yet to pay dividends, ranked 16th in Auckland on 1.6% driven by cume and TSL falls.
Christchurch (population 360,000)
Another dominant performance in Christchurch from NewstalkZB who have registered an overall share of 16.1%, and ranked #1. The station was largely flat in this market, but still leads by a strong margin.
There were two significant moves in the Christchurch result for music stations:
More FM, despite a dreadful Auckland result, has had a strong Christchurch survey, moving up 1.8% to 11.8%, consolidating it's #2 position overall.
This was driven by a Breakfast performance that came very close to toppling Newstalk ZB; Si & Gary (right) improved 2.4% to 19.8%, just missing the #1 Breakfast position which NewstalkZB held with 20.1%.
The other big mover was The Rock, who jumped 1.% to 8.0%, leapfrogging CHR station The Edge into 3rd position. The Rock is #1 overall in Afternoons and Drive, and a close #2 in Mornings.
Other notable Christchurch results:
- The Edge had the biggest fall of the survey, declining by 1.5% to 6.5% with heavy falls in all dayparts.
- Auckland was bad for Hauraki, Christchurch is worse. It has halved it's audience, falling to 1.3% and a ranking of 13th overall.
- And a big jump for Classic Hits of 1.5% to 5.7% and overall 9th position.
The Christchurch share graph is shown below:
Wellington (population 333,000)
Wellington's leading radio station is AC The Breeze who have had a massive jump of 2% overall to 14.6%, and are the leading station by over 4%. The Breeze are the leading station overall in Breakfast, Mornings and Weekends. (Breakfast show 'Steve & Cath' at left).
The other big improver in Wellington is The Edge, who have jumped 2.0% to 8.3% to become #4 overall. This move was completely Breakfast driven with that show increasing by nearly 3% overall.
Other notable moves in Wellington:
- NewstalkZB has had a good day around the country, however Wellington has seen the station take a hit. They have fallen 2.6% overall to 10.5% and slipped to #3 overall.
- Classic Hits has fallen heavily by 3% to 5.6%.
- Coast FM has fallen by 1.5% to 4.6%.
- The Rock has added 1.4% to move to 8.3% and a #4 ranking.
- And Wellington has been a comparatively good market for Hauraki, increasing by 1.5% to 4.3% and #9 position overall.
Wellington's share graph is shown below: