NOVA launches two new podcasts

NOVA Entertainment has launched two new podcasts, The Sports Update, a podcast providing listeners with the latest in sports news, and The Fashion Update, a pop-up version created especially for Melbourne Fashion Week.

The Sports Update is a natural extension of The Update, which brings listeners the latest Australian and world news: from politics to sport and entertainment headlines, twice a day. The Update is ranked as the third most downloaded podcast in the latest Triton Australian Podcast Ranker (January), seeing a 20% increase in downloads* in the past 12 months and in 2021 was downloaded over 10 million times*.

With sport one of the most popular podcast categories, Nova Podcasts has created a daily, short-form podcast that keeps listeners across the latest news in sport, tapping into the country’s favourite pastime. With episodes released Monday to Sunday, The Sport Update features a range of experts from NOVA’s newsrooms around the country, with Mitchell Lewis leading the charge Monday to Friday, delivering all the sport news listeners need to know every morning.

In fashion news, for the first time, the NOVA Entertainment Podcast Network (NEPN) is the official podcast partner of Melbourne Fashion Week.

NOVA is extending The Update brand by producing a pop-up version of the successful podcast. The Fashion Update will be a daily podcast that highlights key shows, events, and interviews from the festival from 3 to 13 March.

Kane Reiken, NOVA’s Digital Audio Commercial & Network Director said, “Extending the highly successful The Update brand has provided a great opportunity to connect brands to audiences through high quality, curated made for podcast content.

The Sports Update provides the perfect integration platform for launch partner Ladbrokes while The Fashion Update showcases NOVA’s ability to create bespoke content opportunities for events and brands. We look forward to bringing together unbeatable talent with quality content to create compelling advertising integration opportunities for clients.”

* Source: Triton January 2021 v January 2022 (727,359 v 875,781)

** Source: Triton 2021 total downloads (10,543,778)