NOVA Entertainment partners with the Good Friday Appeal
Nova 100 and smoothfm 91.5 are getting right behind Melbourne’s 85th Good Friday Appeal.
It is the first time NOVA Entertainment has partnered with the appeal. Louise Higgins, NOVA Entertainment COO said: “We are delighted to be involved with the Good Friday Appeal. This appeal holds a special place in our listener’s hearts and our on air teams and staff can’t wait to support the fundraising efforts for one of Victoria’s most important institutions, the Royal Children’s Hospital.”
Nova 100’s Chrissie, Sam & Browny breakfast show will hold a special outside broadcast on Good Friday from the Royal Children’s Hospital from 7am to 9am
Nova will also support Run for the Kid. In the lead up to the event, Jonathan Brown, Sam Pang and anchor Deano are inviting listeners to join Team Browny and run alongside; while Nova 100’s City Selfie Zone, will allow runners to capture the moment they reach the top of the Bolte Bridge. In addition Nova will broadcast the official Run for the Kids Playlist, 100 minutes of commercial free hits and messages of motivation from athletes and celebrities from 7.30am on Nova 100.
To also support the appeal, smoothfm 91.5’s More Music Breakfast Show will run a two-week promotion to highlight their listeners’ fundraising events and efforts. smoothfm’s Melbourne On-air team will attend the Good Friday Appeal’s Kids Day Out, the station will run hourly news bulletins highlighting the tally throughout the day and smoothfm will run special programs, featuring a number of high profile personalities, on the day.
Both smoothfm 91.5 and Nova 100 will also be part of the Kids Day Out, an event presented by the City of Melbourne, held on Friday 25 March from 10am.
Anne Randall, Good Friday Appeal Director said, “I am so excited that NOVA Entertainment has joined the Good Friday Appeal team. It’s already proving to be a great partnership because it allows us to involve a much broader audience in supporting the great work of the hospital and will also encourage the community to continue to give generously.”