NOVA Entertainment launches ‘Homegrown Conversations’ podcast campaign

NOVA Entertainment has today launched a new customer marketing campaign to showcase the Nova Podcast network and its extensive suite of content.

The Nova Podcasts Homegrown Conversations campaign highlights the network’s stable of original voices and their conversations with Australian audiences about the subjects and stories that matter to them.

The creative concept for the seven-week editorial and social campaign was developed in-house and features nine podcast titles, 12 podcast hosts and imagery that reflects Nova Podcasts’ positioning around originality, authenticity and localism.

With images courtesy of Abbie Davis (a.k.a ‘Mrs White’), the creative features unique portraits of some of Nova Podcasts’ most prominent voices.

Each setting was chosen and styled to reflect the connection and conversations the talent has with their Australian audiences.

NOVA Entertainment’s Chief Commercial Officer Nicole Bence says “The hallmark of a Nova podcast is one that attracts high-value, premium audiences, making it a powerful environment for advertisers seeking impact and influence. Our strategic choice around homegrown podcast talent continues to attract new Australian listeners to our ecosystem and plays an ever-increasing role in driving momentum for NOVA’s digital audio offering.”

Rachel Corbett, NOVA Entertainment’s Head of Podcasts and Digital Content, says “The primary focus for our team is obviously on the audio component of our podcasts, so to see our shows and incredible talent brought to life in such a visually impactful way is really exciting. It was a joy to work on a campaign that truly reflects the craft that goes into all of our podcast products.”

The talent featured in the campaign are as follows:

Chrissie Swan – The ChrissieCast

Brittney Saunders and Matt Hey – High Scrollers

Jayme Jo and Jessie Massoud – Skinfluence

Brooke Blurton and Matty Mills – First Things First

Joe Hildebrand – The Real Story

Megan Pustetto – So Dramatic!

Tiff Hall – Bounce Forward

Casey Donovan – The Space

Joel Creasey – Ricki-Lee, Tim & Joel