Nine Radio’s Greg Byrnes on streaming success

The latest Triton data provides further proof that listeners have embraced talk radio through digital devices, according to Nine Radio’s Head of Content Greg Byrnes.

Nine says its talk stations have reached new highs in live streaming, with 11.9 million session starts in August (up 14% year on year) and 11.4 million hours of listening (up 16% year on year).

Both results are the highest on record for Nine.

Byrnes says “Our station apps provide great sound, are easily accessible, and ensure listeners are always connected to the latest news, sport and opinion, no matter where they are.”

“The future of commercial audio streaming is talk radio and we welcome those new listeners who join our conversation via a device each day.”

Nine’s Commercial Director for Digital Audio Esther Carlsen says “With even more listeners streaming via our audio apps, combined with our strong total listening hours, it’s clear that Nine’s talk radio listeners are extremely loyal.”

“This creates unrivalled opportunities for brands to target engaged listeners in a safe audio environment.”