Nine Radio streams into the future

Nine says the latest GFK Radio360 ratings show its radio stations are streaming ahead of the pack, with says shares double that of their nearest competitors in key markets and one in two listeners exclusively tuning in via a connected device.

Survey 4 showed Nine’s commercial streaming share was 25.7%, with the Sydney and Melbourne markets dominating; 2GB posted a commercial streaming share of 28.7%, with 29.4% for 3AW.

Nine’s Head of Content, Greg Byrnes (pictured) says “There’s no doubt the future of streaming is talk radio as more digital listeners search for live and local content. And with talk radio, it’s unmissable and unskippable.”

Nine’s Commercial Director for Digital Audio Esther Carlsen says Nine’s success is built on its distinct advantage. “We are seeing that time spent listening is exceptionally strong when streaming Nine’s talk stations. We are almost triple our nearest music competitor. It’s a huge endorsement of our live and local strategy, building trust and loyalty with listeners as the unrivalled destination of news, sport, business and traffic.”

Nine’s Director of Sales for Total Audio, Ashley Earnshaw says “Nine has a huge opportunity for advertisers across both digital streaming and podcasts. Given the significant audiences listening across our digital formats, this allows brands to enhance data targeting at scale, given the volume of inventory.”