Nine Radio streams into the future


Nine says the latest GFK Radio360 ratings show its radio stations are streaming ahead of the pack, with says shares double that of their nearest competitors in key markets and one in two listeners exclusively tuning in via a connected device.

Survey 4 showed Nine’s commercial streaming share was 25.7%, with the Sydney and Melbourne markets dominating; 2GB posted a commercial streaming share of 28.7%, with 29.4% for 3AW.

Nine’s Head of Content, Greg Byrnes (pictured) says “There’s no doubt the future of streaming is talk radio as more digital listeners search for live and local content. And with talk radio, it’s unmissable and unskippable.”

Nine’s Commercial Director for Digital Audio Esther Carlsen says Nine’s success is built on its distinct advantage. “We are seeing that time spent listening is exceptionally strong when streaming Nine’s talk stations. We are almost triple our nearest music competitor. It’s a huge endorsement of our live and local strategy, building trust and loyalty with listeners as the unrivalled destination of news, sport, business and traffic.”

Nine’s Director of Sales for Total Audio, Ashley Earnshaw says “Nine has a huge opportunity for advertisers across both digital streaming and podcasts. Given the significant audiences listening across our digital formats, this allows brands to enhance data targeting at scale, given the volume of inventory.”

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Mark Dennis
21 Jul 2023 - 3:26 pm

I live in Sydney and cannot stand Sydney radio anymore. We once had a truely great station called 2UE.

2UE as all its loyal listeners knew it, is no longer.

I listen to 3AW via the app in Australia or when I’m in Hong Kong.

I recall listening to 3AW football online back in 2004 and also John Law’s last program, November 30 2007 on 2UE, both when in Hong Kong.

I have a message for Channel 9, please leave 3AW MELBOURNE alone.

You need to pay attention to the audience. What heppened to Diane Dunleavy was a disgrace. Also John Burns and Alan Pearsall.

3AW is uniquely Melbourne so please get rid of the weekend overnight syndicated garbage.

And while you’re at it please start the weekend breakfast shows at 0530.

Nine Ten
27 Jul 2023 - 12:00 am

hopefully the nine network will just keep adding bandwidth.. QoS is one thing, but their engineering dept have no idea.. call cisco, call vocus… until then enjoy issues

i have alot of people sharing issues to me.. radio tech teams are at a breaking point..


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