Nine News the most advertised TV brand on radio last month
Channel Nine’s flagship news program Nine News was the most advertised television brand on Australian radio last month.
AirCheck data has revealed that Nine News was advertised in 843 instances across 19 stations.
The second most advertised program was Channel Seven’s Take Me Out, a new spin-off of Chinese dating show If You Are The One, which was heard 715 times across 32 stations.
SBS’s Go Back To Where You Came From rounded out the top three with 661 instances.
In the month leading up to the finale of The Bachelor, advertising for the program aired across 12 stations, on 362 occasions.
“While 3AW Melbourne aired the most spots for Nine News, you were most likely to hear a spot for Take Me Out on Hit 92.9 Perth,” said AirCheck client services executive Riarne Gale.
“As for The Bachelor Australia, 96FM Perth played 50 spots during this time”.
Channel Seven has the biggest slice of airtime among the Top 10 brands, with 37% market share.
AirCheck data also revealed that Stan was the most advertised streaming service over the same time period, with 2,336 instances, followed by Foxtel with 1,150.