Next level client integration

Staff Writer

Since launching in 2012, they have produced over 70 events and reached over 20 million people.

Pick any act from Ed Sheeran, Sam Smith and Taylor Swift to Pink, Bruno Mars and Rudimental – both international and local Australian artists have performed. 

It’s all about client and brand integration and they are about to take it to the next level.


Nova’s Red Room is all about the live music experience for their listeners – up close and personal.

Now they have launched the Nova’s Red Room Global Tour. It takes in four Red Rooms, six acts, four international cities – all in seven days.

The headline acts being Usher in New York and G.R.L in Vegas. It’s the first time Nova Entertainment has taken the brand international.

Nova’s Red Room Global Tour will launch in Sydney headlined by Justice Crew, joined by Dami Im & Bonnie Anderson. Winners will then jump on a Qantas flight to LA and will see Samantha Jade perform in LA QF Business Lounge. Then to the next Red Room, New York for Usher and then to Vegas for G.R.L.

Nova’s integration with clients includes Sony Music, Qantas and Optus. With Optus’ chief marketing officer Nathan Rosenberg telling the Australian:

“We’ve started to invest more in the experience-based economy because that’s how you create ­attachments to people,”

“We’re big believers in the idea that brands are experienced in a greater capacity when people actually get involved in your product.”

Nova’s Red Room Global Tour tactic is tied around the breakfast teams in each market, along with rdio and social stream content. Smallzy’s Surgery will hit the road at the same time with his shows from each location.

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