Newcastle Survey 2

Survey #2 in Newcatle, the results have now been released.

See the share page HERE.

SCA’s KO FM remains on top at Number 1 all people 10+, five points clear of any other commercial station with 15.3% – a slight drop from survey one of -0.8.

The ABC brands did well. Local ABC 1233 is 2nd overall, they lost some ground but still command 11.1% of the 10+ share.  With triple j nailing 10.8% share 10+ (down -0.4 on survey 1) – that places them 3^rd in the market for all stations, same as last time.

Caralis, Broadcast Operations Group brands 2HD and New FM have gained some ground. For them, 2HD is the standout with a 1.5 swing in their favour. 2HD is second in the commercial stakes (4^th All stations) with 10.3%, up from 8.8 in survey one.

Their other brand, New FM is ranked 4^th in the commercial race (6th overall) , with a 0.9% increase on last survey.

For SCA’s NX FM, just a dip of 0.6% puts them into single figures compared to survey one. NX secured 9.7%, down from 10.3 last round. But for NX in the commercial space they are ranked Number 3 in the market and 5^th overall for all stations 10+.

In the Age demos, NX took a hit in 10-17’s (-14.7) and 18-24’s (-6.3) – but gained 1.6 in the 25-39’s.

NX has 18.9% now, which makes them Number 1 Commercial 25-39. That may have come at the expense of stable mate KO FM, who lost 4.5 of 25-39’s, now 17.4%. It’s still a strong sales case for SCA though, both their brands control over 36% of the market, when combined.

But  triple j, still maintains #1- 25-39 all stations at 21.7% (-1.7).

New FM is a little all over the shop, with rises and falls in some interesting spots. New FM had gains in 10-17’s (+7.0) to 17.5% but lost in 18-24’s. Gains in 40-54’s with small loses in 25-39’s.

In the 40 plus space, good story for KO FM, gaining in 40-54’s; up 3.1 to 24.9% of the market.  

For 2HD, they had a rise in 25-39’s – but for them it’s the 40 plus turf. 40-54’s up to 7.6%. 55-64’s also up to 9.1%. That said, KO FM still dominates the 40 plus commercial storyline for the market .

KO FM is still the market leading breakfast show. KOFM's Tanya & Steve for Breakfast lost 1.1, but still hold a dominate 16.5% share to be #1.

KO FM lost some share across the day – Mornings down a little but still #2 All Stations. Afternoon’s #1 and they can claim the #1 Drive shift for this survey again – pulling 15.7%.

Over the NX FM’s Sophie, Heath & Normy, while losing a tiny bit (-0.3); maintained 9.5% of the market, which they would be happy about.

Across the day, NX lost ground in Mornings, Afternoons, Drive and Evenings.

2HD’s Richard King can now claim the 2^nd most listened too commercial breakfast shift in the Newcastle. Last time he tied with NX, he now has 10.8% an increase of 1.

2HD ‘s John Laws dominates mornings with 17.9%, the closest being KO trailing 3 points back.

2HD dims for afternoons and drive and comes back to life for Evening’s – securing the #1 spot with a 16.9% share 10+.

New FM's Kim, Sarge and Steve St John increase their breakfast share to 7%, now just 2.5 behind NX. They also had a rises across the workday with increases in mornings, afternoons and drive.

ABC1233 is still a strong breakfast player despite losing 1.5 in breakfast – a 15.1 share makes them #2 overall. The ABC had some movement across the day – good and bad. But Evenings took a hit losing over 5 points to 12.6%.

triple j is still a strong player in Newcastle – with some gains in breakfast, afternoons, drive and evenings.