Newcastle Ratings: 102.9 Triple M extends market leading position

Former Assistant Editor

102.9 Triple M is the #1 station in Newcastle, with the first survey for the year showing growth overall and in key dayparts.

In just the first full survey for the region since SCA rebranded KOFM, the station rose to a dominant 16.8% (+3.7) share of listening among People 10+.

Triple M’s closest competition remains stablemates Hit106.9 with 12.5% (+0.4), while Newcastle’s other commercial station NEWFM fell to 7.5% (-1.2).

Meantime triple j had a strong first book, up to 11.5% (+2.3), going third overall.

Breaking down the key dayparts, Tanya & Steve finished the survey with a whopping 18.3% share (+1.7).

New ABC Newcastle Breakfast team Jenny Marchant & Dan Cox remained popular, despite dipping to 14.4% (-2.1) to remain in second place in Breakfast.

Hit’s Nick, Jess & Simon were steady in third with 10.8% (+10.8), holding off a fast-finishing Ben & Liam on triple j with 10.4% (+2.5).

On Drive, Kennedy Molloy knocked fellow SCA pair Hughesy & Kate with a huge swing to 16.7% (+4.8). H&K fell slightly to 15.9% (-0.8).

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17 May 2019 - 9:56 am

It’s actually the first survey as MMM.

17 May 2019 - 11:11 am

Newcastle radio needs a good shake up. It’s so not a competitive market anymore. Quite sad really for a market that size. If someone bought New Fm and took on SCA I think it would be a very different landscape.

17 May 2019 - 2:24 pm

The hit! cookie cutter not the right cut for this market just like the Gold Coast. Maybe a few more operation managers in Sydney will fix this.

NewFM is almost at the point it should just be turned off. Such a shame a once massively dominant station is in such bad shape. If you’re out of programming ideas, just tune into Sydney and copy one that rates! It’s free!

18 May 2019 - 8:17 am

Wow, New Fm now 7th in the Breakfast ratings even behind 2rn.
That’s a disastrous survey result. I thought when Steve St John stepped aside they might get a better crew but those kids they have doing breakfast are woeful.

18 May 2019 - 11:00 am

Hit network is not working anywhere. Almost got beaten by Triple J. Only hit station going good is FOX and that because of heritage.

18 May 2019 - 12:59 pm

TRIPLE J win 18-24’s and 25-39’s what a great win Number One 18-39’s in Newcastle might be a sign of things to come in other markets. A reflection of listeners dissatisfaction with the direction of the Hit Network. Vanilla breakfast shows, adult contemporary music and lame contents that were tired 10-20 years ago.

18 May 2019 - 1:02 pm

SCA have become the McDonalds of radio. Guess who’s Ronald ?

19 May 2019 - 7:19 am

If New wanted to be competitive and get back in the race they would take on Hot Tomato’s strategy and start poaching talent from SCA Newcastle.

19 May 2019 - 10:47 am

It’s easy to beat up on new fm and it is deserved, but how about that under performing Hit breaky show. Great on socials and parody songs but just doesn’t connect with Newcastle. So out of touch with what the listeners want in that market. So many talented announcers in their talent banks at sca but they keep supporting this team and it just doesn’t make sense.

19 May 2019 - 7:38 pm

New FM need to hit reset on the breakfast team.


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