Newcastle Ratings: 102.9 Triple M extends market leading position
102.9 Triple M is the #1 station in Newcastle, with the first survey for the year showing growth overall and in key dayparts.
In just the first full survey for the region since SCA rebranded KOFM, the station rose to a dominant 16.8% (+3.7) share of listening among People 10+.
Triple M’s closest competition remains stablemates Hit106.9 with 12.5% (+0.4), while Newcastle’s other commercial station NEWFM fell to 7.5% (-1.2).
Meantime triple j had a strong first book, up to 11.5% (+2.3), going third overall.
Breaking down the key dayparts, Tanya & Steve finished the survey with a whopping 18.3% share (+1.7).
New ABC Newcastle Breakfast team Jenny Marchant & Dan Cox remained popular, despite dipping to 14.4% (-2.1) to remain in second place in Breakfast.
Hit’s Nick, Jess & Simon were steady in third with 10.8% (+10.8), holding off a fast-finishing Ben & Liam on triple j with 10.4% (+2.5).
On Drive, Kennedy Molloy knocked fellow SCA pair Hughesy & Kate with a huge swing to 16.7% (+4.8). H&K fell slightly to 15.9% (-0.8).